As DRAGON BALL is celebrating this year its 30th anniversary in France, MICROMANIA ZING will put the spotlight on the license in its 435 French stores. From early July, dedicated corners will be settled in some stores, and a special range of Dragon Ball and Dragon Ball Z products (especially exclusive items) will be available. Dragon Ball purchase premiums will be offered for a certain amount bought.
Fans will also have the opportunity to buy a Dragon Ball box, designed just like the famous Kamé House, containing collector products.
A dedicated instore communication will be arranged, in order to lay stress on this very special operation. Micromania Zing will also use its website and its SNS as communication relays. Dragon Ball products are currently the N°1 in units sold in Micromania stores.
MICROMANIA ZING CELEBRATES DRAGON BALL 30th ANNIVERSARY
Toei Animation
May. 29, 2018
