Toei Animation Headlines Dragon Ball Super’s International Television And Licensing Success At Brand Licensing Europe

Licensing / Merchandising, Corporate

Toei Animation Oct. 3, 2017

Toei Animation Headlines Dragon Ball Super’s International Television And Licensing Success At Brand Licensing Europe

Toei Expands Licensing Program As Dragon Ball Super Is Met With Worldwide Embrace

PARIS (October 2, 2017) — Toei Animation will highlight Dragon Ball Super at the upcoming Brand Licensing Europe show. Released across Europe in 2017 with record television ratings, Dragon Ball Super has quickly skyrocketed as one of the top global anime franchises. As Toei prepares for this year’s conference, new licensees have been confirmed in France, Spain and Italy, while its Dragon Ball Super licensing program continues to evolve.

“Dragon Ball has become a true pop culture icon and a bridge between generations, with both adult fans and new viewers embracing the brand alike. We are excited to work with our fantastic group of licensees, and make new partners at the upcoming Brand Licensing Europe conference, to target a new generation of kids with Dragon Ball Super.” said Ryuji Kochi, President of Toei Animation Europe.

Bandai’s highly successful Dragon Ball Super toy line has made a huge impact in France, Spain and Italy, where it airs respectively on NT1, Toonami, Italia 1 and Boing. Their toys and games have been available in the countries since Spring and Summer, and the brand continues it’s merchandising tour across various retail stores, where gaming competitions will be held for players of the popular figurine game based on the series. The competitions have become a hit across social media, most notably in France. Bandai expects to expand its toy and game efforts in 2018 as they continue to skyrocket in popularity.

Also headlining its licensing efforts are its internationally acclaimed videogame titles produced by Bandai Namco Entertainment. The award-winning Dragon Ball Fighter Z prepares for a February 2018 release in EMEA. A fan favorite at the Cologne Gamescom, the title also received 40 nominations, and 19 wins (including Best Fight Game of the Year) at the Los Angeles Electronic Entertainment Expo (E3). Dragon Ball’s videogame line-up also includes Dragon Ball Xenoverse 2 on Nintendo Switch and the smartphone app, Dragon Ball Dokkan Battle, which already has over 200 million users worldwide and is consistently ranked among the top 10 titles in app stores.

To celebrate its BLE participation and to look towards 2018, Toei will hold a special Dragon Ball Super Summit for licensees and potential partners.

Toei Animation is presenting at Brand Licensing Europe at booth F35.