Licensing / Merchandising

Toei Animation Mar. 6, 2024

Limited-Edition PUMA and “One Piece” collaboration will be available in select PUMA Stores and Online 


LOS ANGELES & PARIS – March 6, 2024 – Toei Animation and PUMA are set to unveil one of 2024’s most anticipated anime collaborations – PUMA X ONE PIECE. Starting March 23, fans around the world will have the chance to purchase this exciting new collection based on the hit global franchise “One Piece,” which celebrates its 25th anniversary this year.

PUMA X ONE PIECE is a limited edition collection, showcasing the symbols, images, and characters from “One Piece.” The lineup of products includes a four-pack of PUMA Suede sneakers along with a variety of essential apparel and accessories.

Inspired by the fan-favorite characters Monkey.D.Luffy (Gear 5), Shanks, Buggy, and Blackbeard, each Suede sneaker brings its own unique color combination and playful graphic elements. Every pair comes in a specially designed box featuring a full-wrap sea map graphic.

Produced by Toei Animation and based on the top-selling manga title of all time by creator Eiichiro Oda, the iconic TV series One Piece first debuted on Japanese TV in October 1999 and features pirate Monkey.D.Luffy and his Straw Hat crew on their epic quest to find the “One Piece,” the legendary treasure of the former King of the Pirates, Gol.D.Roger. Now more than 25 years later, the One Piece franchise encompasses 14 feature films (including the most recent movie One Piece Film Red), video games, home videos and an ever-growing catalog of licensed merchandise that includes accessories, toys, games, novelties, furniture, housewares, apparel and more.

The collection drops March 23, 2024, in select PUMA stores and online worldwide.


©Eiichiro Oda/Shueisha, Toei Animation

One Piece, and all logos, character names and distinctive likenesses thereof are trademarks of Toei Animation Co., Ltd.