25 Years of One Piece Anime – Monkey D. Luffy’s Birthday Celebrations Are Going to Be Epic

Press releases

Toei Animation Apr. 11, 2024

The famous Straw Hat Pirate from One Piece is preparing to celebrate his birthday in 5 European countries


Paris, 11th April 2024 – Toei Animation is proud to announce that Monkey D. Luffy is preparing to arrive in Europe to properly celebrate his birthday on Sunday, May 5th.

On this occasion, gigantic inflatables will be deployed simultaneously in the largest cities of Europe:

​- Milan, Italy – Piazza Gae Aulenti in Portanueva

– Berlin, Germany – Alexa Mall

– London, United Kingdom – Outernet, Now Trending

– Madrid, Spain – CC Principe Pio

– Paris, France – Hôtel de la Marine


A representative of Toei Animation Europe will be welcoming you at each balloon from 10am to 2pm, don’t hesitate to come meet us !

There will be many exclusive surprises to discover in each city, such as a pop-up store in Milan, an immersive video experience in London, a highly symbolic location in Paris and many goodies to find in Berlin and Madrid. Fans can take their best selfie on May 5th and send it to www.luffybirthday2024.com or using the hashtag #LuffyBirthday2024 on Instagram! They will find their photo on the website alongside many other One Piece fans across Europe. Those who cannot be present will also be able to follow the celebration simultaneously in the different countries on www.luffybirthday2024.com 


One Piece has become a global phenomenon over the years, including:

– More than 510 million manga sold worldwide.

– 108 volumes published since 1997.

– One Piece holds the Guinness World Record for the most copies published of a single book series written by a single author.

– An anime that celebrates its 25th anniversary this year.

– 1100 episodes at one episode per week since 1999.

– The series won the “Best Sequel” award at the Crunchyroll Anime Awards 2023.

– Numerous collaborations with brands from around the world: Burger King, Puma, Monnaie de Paris, Havaianas, Célio, Vans, Seiko, Lush…


Get ready to be part of the party and stay tuned for more surprises to come!