Thank you to everyone who joined Luffy’s birthday event on May 5th !


Toei Animation Jun. 7, 2024

One May 5th, almost 40,000 fans across the EU came together to celebrate the birthday of the beloved “One Piece” character, Monkey D. Luffy, in a grand event full of excitement and adventures!

The celebration took place in five countries – France, the UK, Italy, Germany, and Spain – bringing together fans of all ages for a day dedicated to our favorite Straw Hat Captain.

Giant Straw-hat in Milan

Luffy Gear 2 in Berlin

Luffy Gear 3 in London

Luffy Gear 4 in Madrid

Luffy Gear 5 in Paris

This anniversary also marked the debut of the first One Piece Italian Pop-Up Shop in Milan. The shop offered an immersive experience with character statues and various emotional scenes from One Piece. On its first day, the Milan Pop-Up Shop attracted such a crowd that there was a seven-hour waiting line, featuring a wide range of One Piece-themed merchandise, including exclusive products from Japan.

Pop-up store in Milan

The event was a resounding success, filled with laughter, camaraderie, and a shared love for “One Piece.” It was a day to remember, celebrating not just Luffy’s birthday but also the enduring impact of “One Piece” on its fans.

Again thank you to everyone who joined us in making this celebration unforgettable.