Toei Animation Beyond the Fandom: The Retail Case for Anime’s Biggest Franchises
Join Akira Yamaguchi, Vice President of Toei Animation Europe, as the studio behind Dragon Ball and One Piece celebrates its 70th anniversary. Anime has moved from niche to mainstream retail — this session explains what makes a franchise last once it gets there: audiences that renew across generations, permanent broadcast and streaming presence, and licensing programmes coordinated by the rights holder itself. Expect EMEA market data, recent case studies across pop-up retail, QSR and experiential, why Digimon is the next franchise to watch, and a 2027–2028 calendar you can plan against.
No prior anime knowledge required.
📅 Tuesday, October 6
🕒 1:00 – 1:45 PM
📍 Brand Licensing Europe Theatre – Excel London
Register here at : marketing-taeu@toei-anim.co.jp
