TOEI ANIMATION AND BANDAI OPEN AN ANIME POP UP STORE IN LA DEFENSE

Corporate, Licensing / Merchandising

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Toei Animation Oct. 2, 2020

From October 1st to December 31st, Toei Animation Europe and Bandai team up to open a pop up store called Ichiban Store, dedicated to anime merchandising. The pop up store will be located in Les 4 Temps, in La Défense mall (Paris). Customers will have the possibility to find a large variery of anime merchandising, including properties like Dragon Ball, One Piece, Saint Seiya, Sailor Moon, among many others. 

Merchandising will include various products from Bandai’s catalogues during October (toys, Banpresto figures…) and extend to all categories in November and December (apparel, back to school, gift, board games,…). An Ichiban Kuji corner will be implemented in the store, enabling people to take part to the notorious Japanese lottery (100% winners) and win outstanding prizes.