OVERVIEW OF THE DRAGON BALL SUPER FIGURINES SALES

Licensing / Merchandising

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Toei Animation Dec. 11, 2017

The NPD Group just disclosed the November toys sales figures. The DRAGON BALL SUPER range, developed by BANDAI, ranks in the top 20 among action figurine sales during November*. Those results confirm the good performance of this toy range, since it has ranked in the top 20 since the launch last May*. Furthermore sales have kept on rocketing since the launch, showing thus an increasing interest for the brand, as well as the significant success of BANDAI’s communication plan (TV ad, retail tour animations,…). The 17cm Deluxe and the mini battle figurines top the sales of the range.