Toei Animation Europe and Maggi, a leading food brand in Italy, announce the new and exclusive line of Maggi Saucy Noodles inspired by the famous Dragon Ball Z license.
The new range of Maggi Saucy Noodles will be available in three exciting flavors: Teriyaki, Sesame Chicken, and Sweet Chili, each presented in a custom cup featuring three iconic Dragon Ball Z characters. In total, consumers will have the opportunity to collect nine unique, reusable, limited-edition cups.
Further enriching the collection, Maggi Noodles Bags will also be available in Chicken and Curry flavors, each featuring two different characters from the saga, promising an even more engaging experience for fans.
This original concept, characterized by strong collectibility, combines Maggi’s taste excellence with the power of one of the most beloved anime franchises of all time. It brings to market a product designed for a broad and diverse target audience, ranging from younger to long-time fans of the series, and from dedicated enthusiasts to innovation-seeking consumers.
In line with an approach to innovation and sustainability, Maggi has designed the cups to be reusable objects. The packaging is conceived to be transformed into original pots, glasses, or pen holders. To facilitate this practice, each pack includes a QR code that links consumers to the Maggi website, where they can find detailed instructions and creative suggestions for giving their favorite cup a second life.
The line will be available for purchase starting June 15, 2025, in major Italian retail chains
