TOEI ANIMATION PRESENTS SLATE OF ANIMATION PROPERTIES TO MOBILE INDUSTRY AT 2008 MOBILE WORLD CONGRESS

FOR 2008 MOBILE WORLD CONGRESS:

WHAT: Toei Animation will present their complete catalogue of animation series, including Digimon Data Squad, Pretty Cure, Master Hamsters and One Piece, to the mobile industry the 2008 Mobile World Congress in Barcelona, Spain. At this year’s tradeshow, Toei Animation objectives include: Meeting with potential business partners in both Mobile contents and Broadband; examining possible business models feasibilities; establishing TOEI ANIME COMIC business model for EUROPE to execute; and learning more about the mobile/broadband business models for European roll out.

ABOUT TOEI ANIME COMIC: Started in November 2006 in Japan. Anime comic books of past TV animated series are available on a mobile phone display. 15 titles are now available and the new titles will be launched soon.

ABOUT TOEI ANIMATION : With headquarters in Tokyo and sales offices in Los Angeles, Hong Kong and Paris, Toei Animation (Jasdaq: 4816) ranks among the world’s most prolific animation production studios. Toei Animation’s operations include animation development and production, and worldwide marketing and program licensing. Since it’s founding in 1956, Toei Animation has produced more than 9,000 episodes of TV series (189 titles) and 172 long feature films as of March, 2007.