PARIS (September 26th, 2008) – Toei Animation Europe S.A.S, a subsidiary of Toei Animation Co., Ltd., and Cellfish Media will launch new mobile products for their animated properties, Magical Doremi and Digimon Adventure, on September 29th in France.  

The mobile contents, wallpapers and animated wallpapers, will be available throughout Cellfish Media B to C Platforms such as KKO-mobile.com. They will be promoted and distributed on TV, Internet, Wap and Press Magazines.

“The key titles of Digimon Adventure and Magical Doremi fit the young French mobile audience.
Our objective is to better please our anime fans with new means of access to our TV animated series, thanks to digital products.
In Japan, these series have been exploited in the Digital arena for many years. This is our first mobile contents business exploitation in France and some more news will come pretty soon, not only in France but also in other European countries” said Mr. Kazahaya, Chief Operating Officer. of Toei Animation Europe.

For Nicolas d’Hueppe, CEO of Cellfish Media France, “Japanese contents such as Animation or Manga are very popular in France. These Animation contents particularly fit the mobile environment and are strongly awaited by our customers. Cellfish Media is proud to develop this range of contents with one of the leaders of animation series”.