Licensing Business

WITH TOEI CHARACTERS ANYTIME, ANYWHERE :

We have developed many of our popular characters into diverse types of merchandise such as toys, games, stationery goods, food products, clothing, and more. In this way, we hope to make it possible for fans to be with the characters they adore all the time.
Our company’s creations always present characters that are up to date with the rapidly changing world.
They become trends and some even become social phenomena. In addition to characters from works currently broadcasted on television or being shown theaters, we have many works that retain a deeply rooted popularity, even after the particular show has ended its run.
Our pursuit of possible license businesses, mainly with TV series, theatrical films and original video animation (OVA), will drive continued rapid progress.

Characters for Campaigns and Promotions :

Characters from our animation titles are not only used in concrete merchandising but also in campaigns, sales promotion, corporate PR, and many more.

Characters That Are Loved Beyond Generations :

Everyone has memories treasured from their childhood. Nowadays memories of the past have become something inseparable from characters. To rediscover the characters one adored in the past, and to enjoy the same characters with ones own children, have brought on character booms. Our appealing characters continue to sparkle within the flow of time.

Related Business

Sales of merchandise :

We have been developing our character shop and online shop, that assembles merchandise from popular works and offers them to fans.

(One Piece)
 

Events : WE PRODUCE SMILES IN CHILDREN

We implement events where children can come into direct contact with the animation characters. Placing a smile on a child’s face is our biggest challenge and our most important goal.　Organizing these animation events attracts more visitors to our shops and venues and significantly contributes to sales promotion.

Space Events
To satisfy wide-ranging animation fans, we develop events like family-geared floor events generally focused on popular characters and cultural events that contain the entirety of animation history.

Character Shows
Character shows, where children can come into direct contact with popular TV characters, have been highly evaluated as the greatest entertainment for them.

Musicals
Watch popular characters and classic movies in a musical.
Performers and production teams constantly pursue qualitative improvements so that they can continue to bring hopes and dreams to children.

Toei Animation Gallery :
On display are materials from numerous well-known works produced during Toei Animation’s half-century history and precious photographs that relate both the enthusiasm and lamentations of the staff members of the time.
2-10-5 Higashi Ohizumi, Nerima-ku, Tokyo 178-8567